Bud Light sales continue to plummet in wake of 'trans' marketing disaster
Bud Light continues to crash and burn following the brand's choice to partner with influencer Dylan Mulvaney, a biological male posing as a woman, in April of this year.
The beer line's implosion has been most severe in the summer months. The New York Post reports:
In the week ending June 17, Bud Light suffered its steepest weekly drop since its disastrous tie-up with Mulvaney, falling an eye-popping 28.5% versus a year ago, according to sales figures issued by Bump Williams Consulting and NielsenIQ.
Fourth of July festivities did nothing for the struggling beer line, as sales fell 23.6% from Independence Day week in 2022. By the week ending July 15, sales had dropped by a dismal 26.1%.
The downward spiral trend has gone on so long that many Bud Light distributors have given up on the brand ever recovering. “Consumers have made a choice,” an executive at a Texas-based beer distributor commented anonymously. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
Bud Light was recently toppled from its 22-year status as America's #1 top-selling beer by Modelo Especial, a Mexican lager.
The steep decline in Bud Light sales has resulted in the layoff of nearly 400 corporate and marketing Anheuser-Busch workers in major offices country-wide. However, the company intends to protect the jobs of front-line workers such as brewery and warehouse staff.
Bud Light isn't the only product to suffer the wrath of consumer backlash against extreme “woke" ideology. In May of 2023, retail giant Target quickly pulled merchandise featuring sexually deviant messaging for children when outraged shoppers began to call for boycotts.
New York Post editorial writer Christopher Sadowski comments:
Hmmmm. It’s almost as if most Americans really, really don’t like having lefty politics shoved in their faces every time they try to buy something.
And they’re increasingly unafraid of making their voices heard, with big-time effects…
This isn’t hard: Sell goods to the American people without ramming ideology down their throats, and you’ll do just fine.
